Site Migration · for any SaaS, especially programmatic

Your site carries weight it never chose.

A theme arrived with features you do not use. A page builder added markup around your markup. Plugins each loaded their own scripts. None of that was a decision. It accumulated. We rebuild on a stack that drops it, and you can measure the difference before you commit.

Rankings and analytics carried overWeeks to about a month, depending on your siteNo developer needed after
The argument is weight, and weight is measurable

We rebuilt Moving24. The same page went from 8.9 MB to 3.6 MB.

3.6 MB
Down from 8.9 MB on the WordPress it replaced. Same content, less than half the download. Check page weight on any site, including your own, in your browser's dev tools.
Fewer
Requests. Each script, font, and stylesheet is a separate trip to a server. A pre-built page asks for less.
Crawlable
When the content is in the page rather than assembled by scripts, a crawler reads all of it.
A migration in progress · clickanalytic.com

The same site, the same content, rebuilt underneath.

Before · WordPress
8.9 MB
Plugin on plugin, legacy weight, a developer for every change. (Screenshot placeholder.)
After · Next.js, Sanity, Vercel
3.6 MB
Static, edge-served, yours to manage without code. (Screenshot placeholder.)
What the weight costs you

The weight is not static. It compounds as the site grows.

Every new page carries it. The bigger the site, the more of it a crawler runs out of budget to read, and a page a crawler does not reach does not rank. The internal links you wire by hand decay as you publish, because no one goes back to connect the old pages to the new. A heavy content site gets slower and less complete the more you grow it. That cost does not show up on a speed test of your homepage. It shows up across the thousands of pages a visitor and a crawler actually meet.

How we do it

Three parts, each doing one job.

Next.js

Renders the page and ships only the code that page needs.

Sanity

Holds your content as structured data, separate from how it is displayed, in a format you can move, export, or redesign around.

Vercel

Serves the finished pages from servers close to the visitor.

For programmatic and content-heavy sites

Every page becomes crawlable, and internal links are generated from the content structure itself, so when you publish a page, the links to and from it follow automatically. A migration takes a few weeks to about a month, depending on your size. Enterprise scale is its own conversation.

What the build gives you

On a large site, the weight compounds across every page and every crawl, and a crawler that cannot read a page cannot rank it.

After it ships

You do not need a developer to run it.

Your content lives in Sanity, structured and visual. A marketer can publish, edit, and add pages without touching code. Developers are expensive and not always available, and the usual fear is breaking something you cannot fix. This removes that dependency.

We train your team

A walkthrough of how to manage the site, publish content, and add pages, so anyone on your team can run it with confidence.

Or we run it for you

Prefer not to touch it at all? We manage the site and the publishing on an ongoing basis. Your call.

Who it is for

Any SaaS, and especially a programmatic SaaS where pages are generated at scale. That is where this stack fits best: thousands of pages, generated cleanly, crawlable, and self-linking.

Also any content-heavy site carrying inherited weight: a blog, a publication, a documentation library. If your site is large, the weight compounds across every page, the internal linking is hard to maintain by hand, and a crawler's ability to read everything decides how much of your content gets found. The weight was inherited, not necessary. You can measure the difference before you decide.

Measure the difference on your own domain first. Then decide.

We start with a before-and-after weight number and a crawl and indexation check on your real pages. If the case is there, we scope the rebuild and quote it. If it is not, you have lost nothing.

Priced to your site, after we see it. Training to run it yourself is included. Managed publishing is optional.