Product 01 · Organic search market research

Your entire organic search market, mapped.

Where demand goes today, which sites capture it, why they win, what your site is missing and what you should build next. One model of the market you compete in, reviewed by a senior specialist.

$2,500 complete engagementDelivered within 5 business daysSenior reviewed
What it answers

Customer demand, competitors and your next website priorities.

Get answers to six practical questions, with the supporting data and any limits clearly explained.

01

What are your potential customers searching for?

Relevant searches grouped by product, customer need and buying stage, with search volumes and clearly labelled estimates.

02

Which websites get the search traffic?

Your business competitors, plus review sites, directories and publishers competing for the same clicks.

03

What helps the leading pages rank?

The content, page layouts and links that support their search visibility, with our analysis of what your site needs to compete.

04

What is your site missing?

A comparison of the topics and page types your website covers, partly covers or has yet to address.

05

What should you build next?

A prioritised list of new pages and improvements based on demand, competition and your current website.

06

Which links would help your priority pages?

A comparison with links to competing pages, showing relevant opportunities and the work involved.

How the map is built

AI-assisted research. Expert-led recommendations.

AI helps collect and organise the information. A senior SEO specialist reviews the findings and decides what to recommend for your business.

01

Collect the search data

We gather relevant searches, competing pages, traffic estimates and links from public and specialist sources.

02

Focus on your customers

We filter out unrelated searches, separate buying intent from general research and identify the websites ranking for each topic.

03

Review the leading pages

We examine their content, layout and links to understand what your website would need to compete.

04

Set your website priorities

A senior SEO specialist checks the findings and recommends which pages to build, what to improve and where to start.

Inside the map

Your report: eight sections and a clear action plan.

Start with the recommendations, then explore the searches, websites and sources behind them.

01

Market summary

Estimated search demand, your website’s visibility, the main competitors and the three recommended priorities.

02

Search traffic by website type

How relevant search traffic is split between businesses, review sites, publishers and directories.

03

Competitor analysis

The searches, pages, content and links behind the visibility of each major competing website.

04

Content and page formats

The product pages, comparisons, guides and other formats that appear in leading search results for your market.

05

Your website’s content gaps

A clear view of the topics you already cover, pages to improve and content still to create.

06

Opportunity map

Opportunities compared by demand, business value, competition and your current coverage, then organised by priority.

07

Links to competing websites

Which websites link to competing pages, what attracts those links and which opportunities are relevant to your business.

08

Your first 90 days

A phased plan for website improvements, new content and relevant links, with a clear starting point for your team.

Interactive HTML report→Sortable tables→Evidence on demand→PDF for the board on request
How to read it

See the sources behind every recommendation.

Each finding is labelled as source data, analysis or a recommendation. Search volumes and traffic estimates remain estimates, with their sources shown.

01

Measured · Taken directly from data

Search volumes, rankings, pages, links and traffic estimates, with the source shown beside each figure.

02

Inferred · Our interpretation

Our explanation of what helps competing pages perform, with the supporting findings available to inspect.

03

Recommended · Your specialist’s recommendations

The proposed pages, improvements and order of work, clearly distinguished from observed data and estimates.

04

Supporting sources and reasoning

Every inferred and recommended statement opens to the signals behind it. If you disagree with a conclusion, you can see exactly what it rests on.

Measured→Inferred→Recommended→Estimates clearly identified
Independent study · in preparation

A software market study is in progress.

We are mapping one US software category end to end and publishing the complete report for a representative company, built entirely from public data and without that company's involvement. It will appear here when it is ready, so you can judge the depth of the work before you buy it.

01

Built on public data only

No client access, no private analytics. Exactly what the map can see about any company from the outside.

02

Independent research

The company being studied is not a client and has no involvement in the report.

03

All eight report sections

The planned example will include the analysis, sources and recommendations so you can assess the method.

Price and scope

Choose a focused review or the full market map.

One-time research projects with a fixed price and agreed scope. Use the findings with your own team or ask us to help with implementation.

The full product$2,500

Organic Market Map

Customer demand, competing websites and a practical plan for your next website improvements.

  • Relevant buying and comparison searches, grouped by topic
  • Competing businesses, review sites, publishers and directories
  • Analysis of the leading websites and their pages
  • Content your website covers and topics it is missing
  • Opportunities organised by priority
  • Link opportunities for your priority pages
  • Three-phase build plan and the first ninety days
  • Sixty-minute strategy walkthrough with your team
Get the Organic Market MapDelivered within 5 business days · working session included
A focused first review$999

Market Check

An initial review of demand, competitors and opportunities, with advice on whether further research is worthwhile.

  • Estimated demand and market size
  • Main business and search competitors
  • The most valuable gaps in your coverage
  • A clear yes or no on the full map, with the reasoning
Start with the Market CheckDelivered within 2 business days
After the map

Website design and SEO support after the research.

Your team can implement the plan independently. We can also design and build the website, improve its content each month or arrange relevant mentions and links. Each service is scoped separately.

Website Design & Build·Ongoing SEO Growth·Relevant Mentions & Links·Map first. Everything else is optional.
Organic Market Map

Send us the domain and the market.

Get your Organic Market Map