How we think about search markets.
Market modeling, commercial page architecture, AI visibility, and the economics of organic search. Written for founders, growth leads, and the people who build.
Use-Case Pages Are Your Highest-Value Commercial Pages
Most SaaS sites have a homepage, a pricing page, and a blog. What they are missing is a commercial page layer that captures buyers who already know the category and are searching for a solution that fits their specific situation. Use-case pages are where that capture happens.
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The Comparison Page Problem
Most SaaS companies lose the decision stage in search because they don't own the comparison layer. When a buyer types "[your product] vs [competitor]," they land on a page written by someone else. That page makes the recommendation.
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Domain Rating Is Not a Strategy
DR is a useful number. It is not a strategy. Most link-building programs are organized around raising the domain rating: get to DR 50, then DR 60, as if the number itself produces commercial outcomes. It does not.
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Market Map gives you the full picture: market size, every site collecting the demand, the authority gap, and the pages and links that win it.