The Search TAM Blueprint

See your search market in dollars, who owns it, and the pages that capture your share.

People are already searching for what you sell. The Search TAM Blueprint shows how much that demand is worth, who captures it today, and the pages and links it takes to win your share.

Search TAM Blueprint, $999 · One-time · Delivered within 24 hours

One report. Three layers of clarity.

The Search TAM Blueprint is your SEO strategy document, built to answer three questions:

  • What is this market worth?
  • Who controls it today?
  • What exactly would it take to win more of it?

Answer those three, and the market stops being a guess.

How search works now

Visibility is shaped by ranking and recommendation.

Buyers now discover brands through Google results, AI Overviews, ChatGPT, Reddit threads, and third-party listicles. Ranking is one part of being found.

To win that visibility, your site has to be easy for these systems to read. Being seen now requires being extractable, interpretable, and recommendable.

Google, AI systems, and recommendation surfaces all reward structural clarity. Clear pages get cited and recommended. Vague pages get skipped. The same structure that helps a site rank also helps AI systems interpret and recommend it, so SEO and AI visibility share one foundation.

Strong structure
Domain authority
AI & search visibility
  • Clear entities and feature definitions
  • Explicit commercial intent per page
  • Clean comparison and alternative logic
  • Use-case specificity
  • Coherent page architecture
Recommendation surfaces

Where AI systems actually pull from

Your visibility is often shaped by the broader information environment: review sites, listicles, Reddit threads, and Bing-indexed sources that AI draws from when forming recommendations.

#2
Of Google search traffic in the US goes to Reddit. Buyer queries land on threads, not brand sites.
34%
Of ChatGPT software recommendation weight comes from third-party review sites and listicles.
87%+
Of ChatGPT citations come from Bing's top organic results. Rank well on Bing and you are far more likely to be cited by AI.

Figures drawn from public US search click-share data and ChatGPT citation studies. Treat them as directional, not exact.

Market valuation

Why the market is valued in Google Ads dollars

If advertisers consistently pay for these clicks, those clicks represent real buyer demand.

Combining search volume with CPC turns a search category into a financial map: how much demand exists, where it sits, and what the opportunity is worth.

A practical, commercially serious way to put a dollar figure on real buyer demand.

It anchors SEO strategy in financial terms leadership already trusts: a proxy for real demand and competitive position.

Layer 1

Market Intelligence

Search TAM in dollars

The commercially relevant size of your search market, valued in Google Ads equivalent dollars.

Commercial keyword universe

The buyer-intent queries that actually define your category.

Market structure

How demand is distributed across leaders, challengers, fragmented players, and open market territory.

AI recommendation visibility

Where your brand and your competitors show up across ChatGPT, Perplexity, AI Overviews, and the review and roundup pages those tools cite.

Layer 2

Competitive Intelligence

Competitor market map

Who owns meaningful buyer demand today.

Revenue footprint by page

Which pages actually pull commercially valuable search traffic for competitors.

Authority gap analysis

The structural distance between you and the next tier.

Growth intelligence

How category leaders expanded traffic, authority, and commercial page depth over time.

Layer 3

Execution Blueprint

Commercial page architecture

The page system you need to compete properly.

Priority sequence

What should be built first, what can wait, and what creates pull fastest.

SERP barrier logic

Where content is enough, where structure matters, and where links are required.

Execution roadmap

How to move from current position to market capture in a phased sequence.

What's inside your blueprint

Your market, your competitors, and the path to your share.

These four views show how much your search demand is worth, who captures it today, and exactly what it takes to climb each tier.

Competitive Reach Analysis: Expense Management SaaS

48 companies analyzed· 1,000+ organic traffic

concur.com
160K
ramp.com
155K
rippling.com
143K
YOUR TARGET · 18 months
nav.com
74K
YOUR TARGET · 12 months
expensify.com
33K
rho.co
27K
YOUR TARGET · 6 months
spendesk.com
16K
emburse.com
14K
you
12K

With the right roadmap, you climb through each tier (6, 12, 18 months), even accounting for competitors' current growth rate.

Even low-DR domains can lead on 1 or 2 narrow pages: a specific pricing tier, vertical integration, or niche use case. All 48 tracked for that reason.

Commercial Page Map: Business Credit Cards

23 pages identified· hover to inspect

01/cards/business$109K/mo
02/cards/llc$42K/mo
03/cards/startups$34K/mo
04/cards/charge$21K/mo
05/banking/llc$19K/mo
06/solutions/spend-management$15K/mo
07/cards/virtual$14K/mo
08/cards/no-pg$14K/mo
09/solutions/expense-management$7K/mo
10/solutions/travel$7K/mo
11/banking/credit-lines$8K/mo

+ 7 more pages in full report

Growth Evidence

Market Twins

Companies at your exact starting profile, 12 to 18 months back

Qonto

55K580K

DR 38 · 8 pages · 2022

10.5x

118% CAGR

Finom

38K320K

DR 28 · 5 pages · 2022

8.4x

102% CAGR

Pleo

42K210K

DR 32 · 6 pages · 2023

5x

124% CAGR

DR profile & page count similar to your baseline.

18-Month Investment Schedule

Every action priced & sequenced.

Foundation

Month 1-6

$8K/mo

invest $42K

4 commercial pages · 20 ref. domains

Growth

Month 7-12

$28K/mo

invest $36K

8 commercial pages · 55 ref. domains

Compound

Month 13-18

$55K/mo

invest $30K

12 commercial pages · 95 ref. domains

Organic assets don't expire. Each phase stacks on the last. You're building equity, not renting traffic.

Asset Gap Analysis: Expense Management SaaS

Where the gap lives.

Your five critical gaps against arena average and category leader.

48 companies · full report

DimensionYouArena avgLeader

Commercial Pages

Count

3

4x gap

12

26

Pages Depth

Avg. keywords / page

6

3x gap

18

45

Pages Authority

Avg. high-DR ref. domains / page

3

11x gap

32

120

Domain Rating

DR score

18

3x gap

60

82

Technical

SEO health score

61

78

94

Full report maps every gap to a specific action with estimated cost and timeline to close.

Inside every Blueprint

The three layers above, in one delivery:

Search TAM in dollarsCompetitor market mapAuthority gap analysisCommercial page architectureLink acquisition planAI recommendation visibilityExecution roadmap

Beyond the report: execution-ready working files

You also get the working files behind the strategy: the spreadsheets and mappings your team builds from directly, so nobody has to rebuild the logic from scratch.

Page architecture sheet

A full spreadsheet of the pages to build, how they connect, and which keyword clusters each page is designed to capture.

Keyword-to-page mapping

A structured layer showing how commercial demand is grouped and assigned across the architecture.

Link acquisition plan

A working sheet of the link targets required to close specific competitive gaps, including where links matter and where they do not.

Page blueprint layer

Actionable layouts for each core page type in the strategy, adapted to your market and competitive position.

Execution support files

Structured working materials your internal team or agency can execute from directly.

The strategy and the spreadsheets ship together.

Leadership reads the market view; your team executes from the page architecture, keyword mapping, and link targets in the same delivery.

How the process works

From your domain to a finished Blueprint.

1

Enter your domain

Submit your domain and basic details. No onboarding, no setup.

2

We map your market

Specialists with 10+ years direct an orchestra of AI agents to analyze:

  • every commercial keyword in your niche
  • every serious competitor
  • every page capturing buyer demand
  • the structural logic behind who wins and why
3

You get the Search TAM Blueprint

Within 24 hours, you receive:

  • your Search TAM in dollars
  • competitor breakdown
  • authority gaps
  • pages to build
  • link acquisition plan
  • execution roadmap
  • AI and recommendation visibility signals where relevant
What it is built on

Third-party data, live SERPs, and senior interpretation.

Search volumes, CPC, authority metrics, traffic estimates, and competitive visibility data are sourced from established third-party SEO and search intelligence tools, then reviewed and interpreted manually by specialists with 10+ years.

Decision-grade output: specific enough to act on, structured enough to execute from, grounded enough to present to leadership.

  • Third-party search data
  • Live SERP analysis
  • Competitor decomposition
  • Authority and page-level review
  • Senior manual interpretation

All traffic, CPC, authority, and competitive estimates are directional. They may vary over time and across tools, markets, and reporting dates. This is normal in search intelligence work, and every serious SEO team relies on this class of data to make strategic decisions. The Blueprint gives you the clearest possible market picture using the best practical inputs available. It is a strategic decision tool, not a guarantee of rankings, traffic, or revenue.

How teams use it

Leadership

To understand market size, competitive position, and upside.

Growth / SEO

To prioritise pages, gaps, and investment logic.

Internal team or agency

To execute against a market map that is already built.

What makes it different

  • Every keyword is valued in dollars, so the market has a real size, not a traffic estimate.
  • Every competitor is placed on a share-of-market map, so you see who owns the demand.
  • Every recommended page is reverse-engineered from the pages already ranking in your niche.
  • Every gap to the next tier comes with the links and authority it takes to close it.

The Search TAM Blueprint is the product. Execution is yours to run: use it with your internal team, your agency, or with us.

How it is delivered

At $999, the Search TAM Blueprint is delivered as an interactive report you can read for decisions and hand off for execution. It includes:

  • the market, competitor, and gap analysis in full,
  • the page architecture and keyword-to-page mapping,
  • the link acquisition plan and execution roadmap.

No retainers. No ongoing commitment. Just a complete picture of your search market in dollars.

Most teams need only the Blueprint

If you already have an internal team, a growth lead, or an external agency, the Search TAM Blueprint at $999 gives you the market, the competition, the gaps, and the path. That is usually all you need.

Higher tiers add, for teams that want them:

  • an ROI model built on your own funnel economics,
  • a leadership walkthrough of the findings,
  • an investor-facing version of the market case.

See full pricing

See what you would get for your market.

One report.
Your search market in dollars.
A blueprint your team can build from day one.

Search TAM Blueprint, $999 · One-time · Delivered within 24 hours